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The 3 Secrets to Making Compelling Instructional Videos

Gone are the days when you have to scour through thick manuals to learn about solving a certain problem. Now,everyone can go online to watch instructional videos and quickly get the solutions they need. This is why many search engine optimisation services include video optimisation as part of their strategy.

Especially for small businesses,instructional videos can be superb creative assets,which they can use for internal purposes or marketing promotions.

If you’re looking to get an instructional video too,here are some tips an expert animated video production agency would suggest considering:

Set a clear objective

Before you write the script or think about the flow of your video,you need to determine what you want to achieve with it. For example,are you planning to create a one-off standalone video or are you doing a demonstration series instead? Your script and production process all depend on what your goals are.

Choose a video format

This really depends on what your video will be all about. Are you going to explain a lot of abstract concepts? In this case,animated videos would be a better choice as you can explain concepts better through drawing or animations. If you’re going to do a live demonstration,like how a machine works,a live-action video is a good option.

Determine video length

It’s also smart to set how long your video should be. Keep in mind the complexity of the subject and see if you need follow-up videos to explain the topic better.

Instructional videos are great tools businesses should consider using either for internal training or marketing purposes. Plus,if it’s produced well,you can better engage your target audience and reach your set goals.

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